Acebrand is a Tokyo/Japan-based branding/marketing, public relations and advertising agency. Its predecessor was founded in 2012 by Mariko Tsuji as a branding agency. We believe modern compelling brands have to be luxury – one and only, tradition and innovation, high quality, true/good/beautiful, and increasing well-being and satisfying the five senses. To grow our clients brands and businesses, we pursue the power of art&science and deliver full communication services from strategy to execution.

Our Mission and Values

CEO

Mariko Tsuji is the founder and CEO of Acebrand. The combination of her branding career at Enterprise IG (now Superunion) and advertising career at Dentsu gave her the skills to launch the branding, public relations and advertising agency.

She started her career at Enterprise IG and worked on branded communications for clients including NISSAN, Vodafone, LION, DAIICHI SANKYO, Nikko Asset Management, JustSystems and one company of GAFA. Mariko then moved to Samantha Thavasa where she was responsible for public relations. Looking to expand her expertise of the communication industry, She made a move to Dentsu where she was proud to work on marketing, PR, AD, developing creatives and more.

She graduated from Waseda University in 2005 with a bachelor’s degree in Law.

Our Service

①Analysis: Market analysis, Culture/trend analysis, Insight analysis, Customer journey, Brand asset audit, Employee survey, Case Study analysis.

②Strategy: Purpose, MVV, Brand concept, Brand positioning, Brand personality, Brand/PR/Ad strategy, Brand Architecture, Brand look&feel.

③Execution: Naming, Copywriting, Trans-creation, Logo/CI, Brand guideline, Brand book, Advertising, PR, Event, Internal branding, Sales promotion.